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Automotive Industry Outlook: Online Video 2014
A spending giant in the advertising world, the automotive industry shells out billions of dollars on traditional and digital marketing efforts each year. According to a study from Borrell Associates,...
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Entertainment Industry Outlook 2014
Though there are many factions of the entertainment industry, in this outlook we’ll focus on Television and Film. The film industry spends around $4 billion on marketing each year, while promotional...
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Retail Industry Outlook 2014: Opportunities for Branded Video Content
The retail industry has been and will continue to be the single largest spender on digital advertising in the United States. According to eMarketer, the retail industry spent $9.54 billion on digital...
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Health & Fitness Industry Outlook 2014: Opportunities for Branded Video Content
As U.S. consumers look to improve their health and wellness this year, opportunities for branded video content emerge for fitness clubs, diet programs, vitamins/vitamin-related products and day spas....
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Fashion Industry Outlook 2014: Opportunities for Branded Video Content
Fashion is often viewed as an extension of who we are as individuals and it’s apparent that we hold it very near and dear. According to a report from MarketLine, apparel, accessories and luxury goods...
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Sports Industry Outlook 2014: Opportunities for Branded Video Content
A multi-billion dollar industry that boasts millions of fans worldwide, sports are an integral part of the American lifestyle. Whether or not people consider themselves sports fans, it’s difficult to...
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Travel & Hospitality Industry Outlook 2014: Opportunities for Branded Video...
Though we’ve combined the travel industry and hospitality industry in this outlook, the two differ in their marketing approach. While the travel industry is embracing digital advertising, the...
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Sports Apparel & Equipment Industry Outlook 2015: Opportunities for Branded...
Two major categories dominate the sports apparel & equipment industry: brands and retailers. Though many standalone brands like Nike, adidas and Reebok have their own brick-and-mortar shops, retail...
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Home & Garden Industry Outlook 2015: Opportunities for Branded Video Content
No longer limited to the pages of magazines and brick-and-mortar shops, home and garden brands are quickly filling up the digital space with photos, videos, and other content designed to excite and...
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